How the Cloud Helps Small Businesses Compete

5 ways the cloud helps small businessTechnology has often given large organizations the advantage. After all, it’s typically the industry giants who can afford the latest and greatest innovations. But something different is happening with the rise of cloud computing; it is actually helping level the playing field. Now, small businesses can compete with the big guys.

So how has cloud migration benefited small business? We’ve narrowed it down to five of the biggest ways.

1. Flexibility

Being locked into one level of capacity (or having to take on the expense of increasing it) can be a real burden for small businesses. So, it’s no surprise that a recent Gartner survey reveals that “operational agility”—the ability of a company to rapidly change or adapt in response to changes in the market-—was one of the biggest motivational factors moving companies to the cloud, and now helping them to compete.

2. Security

Ransomware is on the rise. 2017 was widely regarded as the worst year ever for data breaches and cyberattacks, with experts predicting it’s only going to get worse. While large companies that fall victim to an attack like Delta, Best Buy, and Sears may be able to get by, smaller businesses can be taken down by a breach in an instant. In fact, FEMA reports that 50% of small businesses never reopen following a disaster (and this includes natural disasters; Mother Nature herself can be a business killer).

3. Savings

Hardware isn’t cheap. While migration to the cloud may involve some initial costs, it ultimately has eliminated the high cost of hardware. Now, small businesses can enjoy the “pay-as-you-go” subscription-based model that’s kinder to their budget. Add that to the ease of set-up and management, and suddenly an IT project doesn’t look so scary.

4. Support

In the past, many small businesses have struggled due to a small IT team (or sometimes, no IT team). By moving to the cloud, these same businesses gain access to IT experts without having to employ an entire team (and with a reputable provider, they are even available 24/7).

5. Collaboration

Even within small businesses, departments may work in silos focused only on their specific tasks. This, along with an increasingly remote workforce, can hinder collaboration. However, the cloud offers seamless integration between departments through file-sharing and other tools. And this is kind of a big deal: Research shows that collaboration increases productivity by more than 40%.

Are you a small business looking to gain a competitive edge? Make the move to the cloud. DSM, Florida’s preferred cloud provider, can take your organization to the next level (see how our Disaster Recovery services saved both data and money for Florida Southern College here). Want to learn more? Speak with a DSM IT expert now.

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