Debunking the Top 3 Myths of Data Center Operations

Myths about the CloudThe rumor mill would have you believe all sorts of untrue things about information technology, cloud computing, and even data centers. So, we’re here to debunk three of the biggest rumors that data centers just can’t seem to shake.


Top Three Data Center Myths


1. Data Centers are Becoming Obsolete

This rumor seems to pop up every few years due to some new “circumstance” or “challenge.” Once that particular reason is quashed, another pops up like a neverending game of whack-a-mole. Despite what you may have heard, data centers are not becoming obsolete; in fact, they are experiencing double-digit growth, with mobile computing, the Internet of Things, and cloud computing driving demand. Even as some companies begin repatriating some of their workloads from public clouds to their own on-premise private cloud, most continue to house a good portion of their data within data centers to take advantage of the increased physical and logical security, IT support, and compliance benefits. Others opt for a virtual private cloud (VPC) which keeps their data in a data center, just more isolated from other users.

Need further proof that the data center isn’t dead? Microsoft has already filed an application to patent an Artificial Reef Datacenter, an underwater facility with a cooling system that uses the ocean as a giant heat exchanger and intrusion detection for submerged data centers (you can learn more about Project Natick here).


2. Data Centers are Running Out of Power

U.S. data centers use nearly 100 billion kilowatt-hours of electricity per year, while global data centers use approximately 415 terawatts. The largest data centers, covering a million square feet or more, actually consume as much power as a city with a population of one million; that’s more than 2% of the world’s electricity. Perhaps that’s why rumors persist that soon data centers will reach their max, and additional power will be unavailable, limiting their growth and the growth of organizations that rely on them. However, it’s simply not true.

According to a new report, data center energy consumption remains flat, despite their rapid growth. How is this possible? Because data centers are always upgrading to make compute and networking technologies more efficient. The world’s largest internet companies—Amazon, Facebook, and Google—have already made great strides in reducing energy consumption, and smaller facilities are following suit. Not only are these efforts good for the environment, they’re also resulting in collective energy savings.


3. Data Center Space is Too Expensive

Data centers run the gamut from super cheap to wildly expensive, so to paint them all with a broad brush is unfair. Ultimately, it’s up to individual organizations to decide what they want when looking for a data center; after all, you get what you pay for. And for most organizations, the value of their data, compared with the cost of keeping it safe and accessible, makes a data center a pretty good deal.

Whether a company is using a data center for colocation, as a managed service provider (MSP), or a full-fledged cloud provider, they need to recognize that for their money, they’re getting—with a reputable provider—superior security, compliance controls, IT support or “remote hands,” scalability, weather and fire protection, an uninterrupted power supply, computer room air conditioning, and much more. Some data centers even offer geo-diverse locations, meaning if there’s an incident in one location, data can be re-routed to another so business doesn’t miss a beat. These benefits may be lost or impossible to achieve if the hardware is on premise, plus there would be ongoing costs of maintaining it and hiring a team to manage it (not to mention, an ugly capital expense (CAPEX) on the balance sheet versus the more favorable operating expense (OPEX) a data center provides).

With these rumors put to rest, DSM invites you to learn more about our data center network. Offering high security, compliance, and geo-diverse locations for government, healthcare, and commercial, we keep your data safe and accessible; you can even visit the facilities to see your servers at work. DSM also offers level billing, so you’ll know what to expect on your bill each month, even if you still believe in myth #3!

Contact the experts at DSM to learn more.

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